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Features

Everything you need.
Nothing you don't.

FPAI collects the data that matters, stores it where it belongs — your own database — and makes it ready for any AI to analyze.

Core Tracking

First-party data collection — no cookies, no third parties

A lightweight (~3KB) JavaScript tracker loads asynchronously on every page. It captures visitor behavior using hashed IPs and localStorage — never cookies. Data is sent via the sendBeacon API so it never slows your pages.

  • Sessions with device, browser, OS, and UTM parameters auto-captured
  • Pageviews with URL, title, referrer, and timestamp
  • Session duration and bounce detection
  • Returning vs. new visitor identification (cookie-free)
  • Admin users and bots automatically excluded
  • IP exclusion list for internal traffic
📡 Live Event Stream
▶ session_start visitor_a8f2 · Chrome/Mac
▶ pageview /blog/analytics-guide
▶ scroll_depth 75% reached
▶ click #cta-download
▶ pageview /pricing
▶ form_submit #trial-form
▶ conversion "Trial Signup" ✓
All stored in your WordPress DB

Dashboard

Analytics dashboard inside WordPress admin

All your data in one clean view. No external login, no separate tool. Filter by date range with quick shortcuts (7D, 30D, 90D) or pick custom dates.

  • KPIs: unique visitors, sessions, pageviews, bounce rate, avg. duration, CVR
  • Daily trend chart — visitors, sessions, pageviews side by side
  • Top pages ranked by views, with scroll depth and avg. time on page
  • Referrer breakdown with bounce rate per source
  • Device, browser, and OS distribution
  • UTM campaign performance — sessions, visitors, bounce rate per campaign
FPAI Dashboard
Visitors
3,847
Bounce Rate
38%
Avg. Duration
2m 14s
CVR
4.2%

Event Tracking Pro

Every click, scroll, and form submission — automatically

Pro enables behavioral event tracking with zero extra configuration. The tracker detects interactions and sends them to your database automatically.

  • Click tracking — any element, with CSS selector and text label
  • Scroll depth — 25%, 50%, 75%, 90%, 100% milestones per page
  • Form submission tracking with form ID and field count
  • Outbound link clicks — know where visitors leave to
  • Copy detection — text being copied from your pages
  • JavaScript error reporting built in
  • Page performance metrics (load time, TTFB)
Event Summary — last 30 days
EventCount
🖱️ click · #cta-download1,204
📜 scroll_depth · 75%892
📝 form_submit · #contact341
🔗 outbound · github.com218
📜 scroll_depth · 100%156

Conversions

Track what actually matters to your business

Define conversion goals in the WordPress admin — no code changes needed. FPAI detects when visitors complete them and logs the conversion with session context.

  • URL-based goals — fire when a visitor reaches a specific page (e.g. /thank-you/)
  • Form submission goals — tied to a specific form ID
  • Click goals — tied to any element (button, link, CTA)
  • Assign monetary value per conversion for revenue tracking
  • CVR automatically calculated against total sessions
  • Goal history stored indefinitely (Pro) or 90 days (Free)
Conversion Goals
GoalConversionsCVR
Trial Signup
URL · /thank-you/
214 4.2%
Contact Form
Form · #contact-form
87 1.7%
Download CTA
Click · #download-btn
502 9.8%

AI Analysis — Free

Ask your analytics anything,
right from your dashboard

Set your API key from any of 9 supported AI providers. FPAI collects your analytics, formats the data, and sends it to your AI. Get answers in plain English — no SQL, no exports. Available in the free version.

  • 9 AI providers: Claude · ChatGPT · Gemini · Grok · Perplexity · Mistral · DeepSeek · Cohere · Qwen
  • Your API key — stored only in your WordPress database
  • Pre-built prompts: Performance Summary, Page Analysis, Traffic Sources, Conversion Analysis, Behavior Patterns, Action Items
  • Persistent conversation history (loads on next visit)
  • Set a custom date range for any analysis
  • Export data as CSV / JSON for use in external tools
Read the AI Setup Guide
Built-in AI chat — Free
FPAI → AI Analysis
Which pages have the highest drop-off this month?
Your highest drop-off page is /pricing/ at 68% — visitors are leaving without scrolling past the plan table. Consider adding a FAQ or social proof above the fold.
Performance Summary Action Items

Export

Get your data out in any format

Export your analytics data at any time with full control over the date range and data type. No vendor lock-in.

  • CSV export — separate sheets for sessions, pageviews, events, conversions
  • JSON export — full structured data with all fields
  • AI-summary format — schema + data described for direct AI paste
  • Custom date range selection per export
  • Accessible from WordPress admin or via REST API (admin-authenticated)
# Export via WordPress admin:
FPAI → Export → Select date range
→ Download CSV / JSON

# Or via REST API:
GET /wp-json/fpai/v1/export
?from=2025-01-01
&to=2025-01-31
&format=csv

Ready to own your data?

Start with the free plan. Upgrade to Pro when you want full behavioral data.

See Pricing Read the Docs