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Pricing

Simple, transparent pricing.

Start free — no credit card, no expiry. Upgrade to Pro when you need full behavioral tracking and unlimited data.

Free
$0
Forever free — no credit card required

Full-featured analytics for any WordPress site. Everything you need to replace GA4 — at zero cost.

Free Download from WordPress.org
  • Pageviews & sessions
  • Referrer & traffic source tracking
  • UTM parameter capture
  • Device, browser & OS breakdown
  • Click & form events (for conversion goals)
  • All conversion goal types
  • AI Analysis (Claude, GPT, Gemini, Grok & more)
  • CSV & JSON export
  • 90-day data retention
  • Unlimited data retention
  • Priority support

Payments handled securely by Lemon Squeezy. All major credit cards accepted.

Compare Plans

Everything side by side

Feature Free Pro
Core Tracking
Pageviews & sessions
Referrer & traffic sources
UTM parameter capture
Device / browser / OS
Session duration & bounce rate
Cookie-free tracking
Admin & bot exclusion
Event Tracking
Click tracking
Scroll depth (25/50/75/100%)
Form submission tracking
Outbound link tracking
Copy event detection
Data & Storage
Data retention90 daysUnlimited
CSV export
JSON export
AI Integration
AI chat in WP dashboard (9 providers)
Use your own API key (no key stored in FPAI)
Conversions
URL-based conversion goals
Form & click conversion goals
Revenue / value per conversion
Support
Priority email support

FAQ

Pricing questions

License terms depend on the plan selected at checkout. Single-site licenses cover one WordPress installation. Please check the Lemon Squeezy checkout page for current plan options and multi-site pricing.
Yes. If you're not satisfied within 14 days of purchase, contact us for a full refund — no questions asked. Refunds are processed via Lemon Squeezy.
Purchase Pro via Lemon Squeezy — the email includes your license key and a download link for the FPAI Pro plugin. Deactivate the free plugin, install and activate Pro (your data carries over automatically — both use the same database tables), then enter your key under FPAI → Settings → License.
Your data stays in your WordPress database — it's yours, and you can keep viewing and exporting it. If your Pro license expires, advanced event tracking pauses (basic tracking continues at the free level) — and as long as your license key stays entered, FPAI never purges your historical data. The free plan's 90-day retention only applies if you remove the license key entirely, so an expired card will not cost you your history.
Yes. The license key is stored in your WordPress options table (wp_options) and validated against the Lemon Squeezy API every 12 hours. The validation result is cached locally so your site keeps working even if the API is temporarily unreachable.

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