Blog
Guides on privacy-first tracking, using AI to analyze your site data, and getting more from WordPress analytics.
GA4's tracking script adds 50-100ms to page load time. We benchmarked how analytics plugins affect WordPress Core Web Vitals — and found one option with near-zero performance overhead.
Ready to leave GA4? This step-by-step guide covers installing FPAI alongside GA4, validating data over 2 weeks, and fully removing GA4 and your cookie consent banner. Takes under 60 minutes.
GA4's cookieless mode still relies on modeled data and consent signals — it's not truly cookieless. Learn what it actually tracks, where it falls short, and how FPAI compares for WordPress.
GA4 can lose 20-40% of traffic data when users decline cookies. We break down GA4's accuracy problems — sampling, consent gaps, bot miscounts — and show what first-party analytics captures instead.
Can cookieless analytics match GA4 accuracy? We compare sampling, data gaps, and measurement precision between GA4 and cookie-free WordPress analytics in 2026.
New to WordPress analytics? This guide covers what to track, which free tool is easiest, and how to read your data — no GA4 or GTM needed.
Stop using Jetpack just for stats. Here are 5 lightweight WordPress analytics plugins — faster, privacy-first, free, including one with AI-powered insights.
Track WooCommerce visitors without Google Analytics or cookies. FPAI sets up in 5 minutes — no GA4, no GTM, fully GDPR-compliant out of the box.
Plausible vs Matomo for WordPress: comparing privacy, pricing, and setup complexity in 2026. Plus a completely free alternative that beats both on simplicity.
GA4 is powerful but overwhelming for most WordPress site owners. We compared 5 simpler alternatives — ranked by setup time, privacy compliance, and what you actually need to measure.
Building WordPress sites with Cursor, Claude, or Bolt? FPAI is the analytics plugin for the AI era — no GA4, no cookies, and your data stays in your own database so any AI can read it directly.