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Insights on first-party analytics

Guides on privacy-first tracking, using AI to analyze your site data, and getting more from WordPress analytics.

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Analytics 4月 1, 2025 · 6 min read

GA4 vs First-Party Analytics: Which Is Right for Your WordPress Site?

A practical comparison of Google Analytics 4 and first-party analytics for WordPress. Data ownership, cookie consent, complexity, AI-readiness — all the real trade-offs.

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How-to 4月 26, 2025

The Easy Way to Do WordPress Analytics

Most WordPress analytics tools are too complex or privacy-invasive. Here's how to set up simple, accurate, cookie-free analytics in under 5 minutes — no GA4, no GTM.

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How-to 4月 26, 2025

How to Add Cookie-Free Analytics to WordPress

Step-by-step guide to setting up cookie-free analytics on WordPress. No consent banners, 100% visitor tracking, all data stored in your own database.

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How-to 4月 26, 2025

How to Analyze Your WordPress Site Data with AI

Use AI to ask questions about your WordPress analytics in plain English. No SQL, no custom reports, no data exports. Here's how to connect your site data to Claude, ChatGPT, or Gemini.

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How-to 4月 26, 2025

How to Start WordPress Analytics for Free — No GA4, No GTM

You don't need Google Analytics 4 or Tag Manager to track your WordPress site. Here's how to get complete, accurate analytics for free — with no external accounts and no consent banners.

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How-to 4月 26, 2025

How to Track Conversions on WordPress Without GTM

Track button clicks, form submissions, and goal completions on your WordPress site without Google Tag Manager. Here's how to set up conversion tracking in minutes.

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AI & Analytics 3月 24, 2025

How to Use AI to Analyze Your WordPress Traffic Data

FPAI includes a built-in AI chat inside your WordPress dashboard. Choose from 9 AI providers — Claude, ChatGPT, Gemini, Grok, Perplexity, Mistral, DeepSeek, Cohere, or Qwen — and ask questions about your traffic in plain English.

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Privacy 3月 17, 2025

Cookie-Free Analytics: How FPAI Tracks Visitors Without Cookies

No cookies, no consent banner. Here's exactly how FPAI identifies sessions and returning visitors using hashed IPs and localStorage — and why it's legal under GDPR.

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Privacy 3月 10, 2025

GDPR-Compliant Analytics Without a Consent Banner: What's Actually Legal

The ePrivacy Directive requires consent for cookies — not for all tracking. We explain the legal basis for cookie-free analytics and what you still need in your privacy policy.

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AI & Analytics 2月 24, 2025

Storing Analytics in Your Own WordPress Database and Letting AI Read It Directly

How to accumulate first-party analytics data in your WordPress MySQL database and connect any AI tool — Claude, ChatGPT, Gemini — to read and analyze it directly.